Target Audience and (notional) BBFC classification [DRAFT]

Age:

• Our media product is targeting an age group of 15-21 years old. We are targeting our teaser trailer to this age group because the characters in our teaser trailer are all of a similar age (15-21- Youth culture) which will make it easier for an audience of that age to relate to therefore make the audience feel empathy for the characters as well as possibly encouraging the audience to or not to watch the teaser trailer and later the film.
• While deciding which BBFC rating we should give our teaser trailer we compared it to 'Prom Night'( Rated a 15 )which is very similar to ours in the sense that moderate language, moderate sex refernces, issues relating to drugs and alcohol and sustained threat were all included.We also looked at was 'Find her keep her' (coming soon and Rated a 15) which contains, strong language and frequent moderate sex references, which again is the same as our teaser trailer. Another film we looked at was 'The Stepfather' (Rated 15 and Directed by Nelson McCormick) which contains strong psychological threar, menace and violence, again the same characteristics of which are in our teaser trailer.
• After these comparisons on the BBFC website we felt very confident in labeling our teaser trailer as a 15 as it contains all of the characteristics a typical 15 rated film would contain.
  
  Ethnicity:
  
  
  
  • Our teaser trailer only includes a caucasian cast however i feel it will appeal to a wide range of ethnic groups as many mainstream productions continue to sideline mainstream talent but dont seem to suffer comercially for this. Our teaser trailer has therefore gained a hegamonic status.
  • Our teaser trailer would also only be released primarily in the UK and also English speaking countries therefore we feel this would work well. Also in the Uk now, there is more of a mulitculltural society therefore lots of different races will be used to seeing a prodminantly caucasion cast.
  
  

  
  

  Gender:
  
  
  
  • 'Film has been called an instrument of the male gaze, producing representations of women, the good life, and sexual fantasy from a male point of view' (Schroeder 1998, 208). We took the male gaze into account in having 2 different representations of women.
  • Sarah is the final girl so her characteristics are; Brunette, sensible, not very sexualy active, dignified, covers herself up (for example she doesnt wear sexually provocative cloths) juxtaposed to Hannah who is our typical blonde scream queen, her characteristics are slightly different; she is more confident, blonde, wears low cut, short, sexually provocative clothing.
    
  Socio-Economic Groupings:
  
  

  • The class profile of our characters is generally C2DE. This means that our teaser trailer can appeal to those classes (C2DE) as they are more likley to be able to relate to the characters better whereas the more sophisticaed ABC1 audience may find it harder to relate to due to the genre being 'horror' as alot of people classed as ABC1 may not like the genre or may not be rased in households where such films are/were allowed due to the content of them. (violence, moderate sex references, strong language)
    
    Nationality/Region:
    
    Nationality/ Region: Our cast are from Yorkshire and so they have Northern accents which may make it difficult in the box office rating as there is not much cross-over appeal. So we would at least aim for the UK-wide audience as we don't maintain a hedgemonic status.
    
     

    Distribution:
    

    
    
    

    • lionsgate
    • working title- Shaun of the Dead (15)
    • verve pictures- possibly as its a film distributor particuarly of British and independant films.
    • WarpX- due to the fact that warpx deal with low budget production methods to make high value movies that can reach cinema audiences across the world, As our teaser trailer would be a low budget production warpx would be a good distributor as this is what Warpx specialises in. Also warpx has released films such as 'Donkey Punch' which was an insiration for us when it came to writing a narrative.
      

    Fans Of...:
    
    

    • Some films that target the same audience that we are going to  and to help communicate the ideas and inspirations behind our narrative idea are films such as 'Prom Night', this links in with our ideas because they are both classed as a 15, both have similar content (language, sexual references, violence and threat) It also links in with our idea because the characters/cast are all of similar ages (17/18) and they are both aimes at the same ages and culture.
    • another film that is similar to our idea and gave us great inspiration is  John Carpenters 'Halloween' even though this is an old film, it has been a huge inspiration for many horror films. We can link our ideas into this film because the cast/characters are all of similar ages, there are numerous killings throughtout the film of which are the main characters friends which is the same in our narrative as sarah's (main character/final girl) friends all get killed at some point. 'Halloween' can also be linked in with our ideas due to the simple facts that they both have a final girl, a killer and a authorative figure and are located/set in an urban area , which are in most if not all horror/slasher films.
    • We used features from these films to help us identify our main target audience and to develop our ideas and understanding of horror/slasher films.
      
      Sexuality:
      
      
      
      
      • pink pound-Ben-a rugby player and Ben Iliff a geek shows a spectrum of looks to the homosexual audience.
      • male gaze-Hannah (the girls friend)- has a large chest of which is reguarly shown off in the teaser trailer whilst wearing sexually provacative clothing, especially when compared to the Brunette female (Sarah) as it further anchors her sexual activity.
      • female gaze- eye-candy Ben-rugby player so he has a stereotypical jock figure, entising girls to watch (this has been shown in the past by Zac Efron 'High School Musical')
        
      Psychographic Profile:
      
      
      
      
      • Our typical would-be-punter is likely to be a...................(teen youth (Primary audience)
      • 'Maslows hierarchy of needs' as its basically a pyramid system hierarchy for motivation, it has many levels and all levels must be completed before a state of self-motivations reached.
      • This links to my target audience as psychologically my consumers are likely to be in the 'safety/love and belonging levels of the pyramid, as they may not be in a loving satisfying relationship or be in steady employment. My film relates to people in this level as the characters in the film are also in this level and deal with similar issues relating to 'Maslows hierarchy of needs', so the audience are more likely to feel empathy with and understand the characters and their story.
      • The characters in our film and a lot of our target audience therefore lack self motivation so are unable to move on emotionally grow or mature they're in a mental state of paralysis.